Warner Counters Chinese Piracy with Discount Prices

Warner Bros. will offer more than 125 of its movies against discount prices in China to undermine the market for illegal copies. The company thinks that by providing bonus material and better quality people will buy their official releases, instead of the still cheaper pirated versions. This sounds like a test-case that should be implemented world wide: reduced prices, more extras. Though, how does Warner expect to counter the demand for movies that are still/not even in the (US) cinema and already on offering in some back alley in Beijing? For al lot of people nothing beats the kick of having the first eye on a yet to-be-released film.

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Wall Street Journal story (registration) thru Heise (German)