IPTV & Digital Piracy: Keeping Honest People Honest

A small interview on "digital piracy" and IPTV with Steve Oetegenn, Executive VP Global Sales & Marketing at Verimatrix, which read like a sales pitch. It's about keeping honest people honest, again:

One other problem which is often overlooked is theft of service. It is estimated that around 30% of cable and 50% of satellite programming is actually viewed without being paid for. Our system provides excellent clone detection functionality, which ensures that only paying customers have access to services. The problem with IPTV is to keep honest people honest. We’re going to be challenged by these type of hackers, if they can circumvent the system they will, but you need to provide a deterrent.